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What it does
When it's set
Persistent/Session
Google Tag Manager (Essential)
Provides measurement codes and related code fragments collectively known as tags on the Site or mobile app.
Page Load
Persistent
Adobe Typekit (Essential)
Provides consistent fonts.
Page Load
Persistent or Session
Google Analytics (Performance)
Collects data on a user’s device, browser, location and ad campaign information. It also records behavior on the web, leading up to visiting the site and on the Site.
Page Load
Persistent or Session
Facebook Custom Audience (Advertising)
Tracks a user’s ad campaigns and behavior on the web to check for conversions. Also, records agent info such as browser, location, and device.
Page Load
Persistent
DoubleClick (Advertising)
Advertising display cookie
Page Load
Session
Facebook Connect (Advertising)
Authorization token
Page Load
Persistent