Storyvine Tames Crowd-Sourcing Beast
06/03/11 11:45
The
promise of user-generated content is huge. So are the
challenges.
Storyvine
tames the crowd-sourcing beast,
delivering businesses and consumers the ability
to
manage the creation of videos for social media in a
distributed, controlled & predictable
way.
The Problem Storyvine Solves
Social networks hunger for compelling, relevant content. As people build more and deeper relationships with each other and with the brands they interact with, that demand increases geometrically. Yet content creation can be intimidating, resource-intensive, and costly. User-generated content offers the potential to solve this problem, save for one serious issue: It is unpredictable, inconsistent, and messy.
Primary factors that limit viability of crowd-sourced content:
As brands shift from "Brands Playing in Social" to "Social brands, they need increasing engagement in the form of collaborative storytelling:
http://socialmediatoday.com/jonburg/255120/social-brands-collaborative-storytelling?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29
The Problem Storyvine Solves
Social networks hunger for compelling, relevant content. As people build more and deeper relationships with each other and with the brands they interact with, that demand increases geometrically. Yet content creation can be intimidating, resource-intensive, and costly. User-generated content offers the potential to solve this problem, save for one serious issue: It is unpredictable, inconsistent, and messy.
Primary factors that limit viability of crowd-sourced content:
As brands shift from "Brands Playing in Social" to "Social brands, they need increasing engagement in the form of collaborative storytelling:
http://socialmediatoday.com/jonburg/255120/social-brands-collaborative-storytelling?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29