Once upon a time, we were all storytellers.
We would gather together and tell tales of wonder and adventure, with our backs to the dark and our faces lit by fire.
But mass media came along and temporarily turned most of us into story consumers.
Today, a new campfire has been lit - it is kindled by the intersection of video and internet, and it is awakening the great storytellers within us.
With the rise of internet video, everyone can once again tell visual stories - about themselves, about their passions, about their business - or at least they should be able to tell their story and share it widely.
There are two challenges. First, the art of creating great stories is hard to master - but easy to learn. Second, the technology tools to tell compelling stories online are hard to use effectively.
Storyvine was created to solve both of those problems and bridge the gap between people with great stories and the hurdles that prevent most of them being told.
What Storyvine Does
Structures The Story
Each Storyvine session has a comprehensive audio visual “fill in the blanks” workflow and includes “checklist” elements to ensure a complete and correct story is created.
Makes Video Capture Simple
Storyvine provides a Video ingestion system - record or upload video segments directly through Storyvine
Organizes and Outputs the Finished Work
The Storyvine platform then pulls all of the pieces together, cleans up video/sound, adds in a nice graphics package & transitions, runs the finished product through an internal approval process and enables the content to be published/syndicated across the web, out into retail locations, etc.
We would gather together and tell tales of wonder and adventure, with our backs to the dark and our faces lit by fire.
But mass media came along and temporarily turned most of us into story consumers.
Today, a new campfire has been lit - it is kindled by the intersection of video and internet, and it is awakening the great storytellers within us.
With the rise of internet video, everyone can once again tell visual stories - about themselves, about their passions, about their business - or at least they should be able to tell their story and share it widely.
There are two challenges. First, the art of creating great stories is hard to master - but easy to learn. Second, the technology tools to tell compelling stories online are hard to use effectively.
Storyvine was created to solve both of those problems and bridge the gap between people with great stories and the hurdles that prevent most of them being told.
What Storyvine Does
Structures The Story
Each Storyvine session has a comprehensive audio visual “fill in the blanks” workflow and includes “checklist” elements to ensure a complete and correct story is created.
Makes Video Capture Simple
Storyvine provides a Video ingestion system - record or upload video segments directly through Storyvine
Organizes and Outputs the Finished Work
The Storyvine platform then pulls all of the pieces together, cleans up video/sound, adds in a nice graphics package & transitions, runs the finished product through an internal approval process and enables the content to be published/syndicated across the web, out into retail locations, etc.
Storyvine Tames Crowd-Sourcing Beast
06/03/11 11:45
The promise of user-generated content is huge.
So are the challenges.
Storyvine
tames the crowd-sourcing
beast,
delivering businesses and consumers the ability
to
manage the creation of videos for social media
in a distributed, controlled & predictable
way.
The Problem Storyvine Solves
Social networks hunger for compelling, relevant content. As people build more and deeper relationships with each other and with the brands they interact with, that demand increases geometrically. Yet content creation can be intimidating, resource-intensive, and costly. User-generated content offers the potential to solve this problem, save for one serious issue: It is unpredictable, inconsistent, and messy.
Primary factors that limit viability of crowd-sourced content:
As brands shift from "Brands Playing in Social" to "Social brands, they need increasing engagement in the form of collaborative storytelling:
http://socialmediatoday.com/jonburg/255120/social-brands-collaborative-storytelling?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29
The Problem Storyvine Solves
Social networks hunger for compelling, relevant content. As people build more and deeper relationships with each other and with the brands they interact with, that demand increases geometrically. Yet content creation can be intimidating, resource-intensive, and costly. User-generated content offers the potential to solve this problem, save for one serious issue: It is unpredictable, inconsistent, and messy.
Primary factors that limit viability of crowd-sourced content:
As brands shift from "Brands Playing in Social" to "Social brands, they need increasing engagement in the form of collaborative storytelling:
http://socialmediatoday.com/jonburg/255120/social-brands-collaborative-storytelling?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29
For Business
Social media creates a massive hunger for
relevant content. The right content can
make a big difference, but opening your
brand message to the world can also be
dangerous. Storyvine is designed to
leverage the power of crowd-sourced
storytelling and does it in a controlled
and manageable way.
For People
Many people can tell good stories, but great
stories are hard to find. Why can some people
tell great stories over and over again, while
others struggle and the results are
hit-or-miss. Sure talent is part of it, but
like anything else in life, there is a craft
to storytelling and a definable “technology”
that allows great stories to be told over and
over and over. That technology is called
Story Structure and one of the key elements
of Storyvine is a system that lets our Story
Architects create empty story structures that
take the raw materials of everyone’s stories
and delivers consistent, well-structured
stories, no matter the experience of the
contributor. These empty vessels are
Storyvines.
About Episodiq Studios
Kyle's previous notable entrepreneurial efforts include art and culture magazine Urban Desires, Web Development Non-Profit, WWWAC and Internet marketing firm AGENCY.COM, all launched in late 1994, early 1995.
He is an addicted fly fisherman, has a BFA in performance from Penn State University, a number of original plays & screenplays to his credit and a patented, educational fly fishing system.
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